The 31-megapixel version of Hasselblad’s new the high-end DSLR camera system was officially launched today and will be on display at the PMA International Trade Show next month.

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February 20, 2007: The 31-megapixel version of Hasselblad’s new the high-end DSLR camera system was officially launched today and will be on display at the PMA International Trade Show next month.
Featuring near full-frame capture, the H3D-31 uses a 44 ø— 33 mm sensor enhanced with micro-lenses to boost ISO rating one stop to a new maximum of ISO 800. The system’s new high-speed capture architecture, which is common to all H3D models and enables the fastest possible operation, also gives the H3D-31 an impressive capture rate of 1.2 seconds per image in either mobile or tethered mode. These features give the H3D-31 the highest burst rate of the H3D family and make it the camera of choice for the professional mobile photographer.
The H3D design has also made possible the launch of a completely new 28mm lens, designed and optimised solely for digital image capture. Examples of the image quality of this lens can be seen at www.hasselblad.com/products/hasselblad-star-quality. The H3D-31 provides maximum flexibility for the professional photographer, including the freedom to choose between eye-level and waist-level viewfinders, digitally APO corrected lenses, and on-the-fly classification of images. It also allows photographers to work with film to allow shooting under extreme conditions, and Hasselblad’s Natural Colour Solution delivers out-of-the-box image quality only achievable in a true digital camera system.

The new H3D-31 is available immediately worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price of 24,995 US$ or 19,900 Euros. For local pricing and availability visit www.crkennedy.com.au.