Global content delivery platform, Cloudflare, has announced the integration of the Coalition for Content Provenance and Authenticity (C2PA) provenance standard into Cloudflare Images.


This map shows the global coverage of the Cloudflare network. (Source: Cloudflare.)

Cloudflare, which was founded in 2009, provides a wide range of content delivery network services for consumers and businesses, which are currently accessed by roughly 20% of all internet users as well as cloud cybersecurity, domain registration and other related services. The latest move means content creators and publishers will be able to preserve the entire provenance chain — from how an image was created and by whom, to every subsequent edit — across the Cloudflare network. Some of the results of the initiative include the following:

  • Digital content creators will gain a reliable way to secure credit for their work by reducing the incidence of unauthorised copying.
  • Viewers of digital images will be able to see whether an image was actually taken at a particular location at the time claimed, or if it was from years prior at a different location.
  • They will also be able to track any ways in which the original image was altered.

Leica’s M11-P, announced in late October 2024m was the first camera with support for content credentials. It has been followed by the Leica M11-D and Leica SL3-S. Nikon will add content credentials to the Z6 III camera via a firmware update this year. Sony has also committed to incorporating Content Credentials into its new Alpha 9 III line of cameras and Sony’s Alpha 1 and Alpha 7S III models via firmware updates. Canon and Fujifilm have been members of the Content Authenticity Initiative since January 2023 and May 2024, respectively, but we’ve not been notified of any specific cameras that support content credentials embedding.

The Adobe-led Content Authenticity Initiative has thousands of members across a variety of industries and the integration of the C2PA standard into Cloudflare Images will enable users of the platform to preserve existing content credentials – both those embedded by the camera at point of capture and any subsequent editing adjustments – ensuring they remain intact from creation through to end-user delivery. End users can utilise an open-source verification service such as http://contentcredentials.org/verify  to verify the full provenance chain of images they view online.

Click here to visit the Cloudflare Blog for a more detailed explanation.