SanDisk has unveiled a USB flash drive that offers automatic online backup for every file copied to the drive.


January 3, 2008: SanDisk has unveiled a USB flash drive that offers automatic online backup for every file copied to the drive.
The Cruzer Titanium Plus drive will be featured at the 2008 International Consumer Electronics Show, which opens on 7 January. With a capacity of 4GB, it is the first flash memory product from SanDisk to offer online backup. The drive comes with six months of free online backup service. After opening a personal password-protected online account, any files copied to the drive – such as documents, photos, digital music, spreadsheets, digital video or work presentations – are automatically backed up online. If the computer isn’t online when files are copied to the drive, the backup will take place automatically the next time there is an Internet connection. Files deleted from the drive can be easily recovered by signing into the online backup account.
The online backup service for Cruzer Titanium Plus is powered by BeInSync, a leader in data backup, synchronisation, access and sharing. Storage for BeInSync online backup is provided by Amazon Web Services, a subsidiary of that gives businesses access to web services they can use to enable virtually any type of application. Cruzer Titanium Plus user data is stored with the same technology that uses for its retail business. BeInSync also protects users by encrypting all files during transmission from Cruzer Titanium Plus to Amazon’s servers.
Beyond online backup, Cruzer Titanium Plus offers several additional data protection features:
– A rugged, crush-resistant metal case, reducing the risk of physical damage.
– Optional security by turning on password protection – with AES hardware data encryption – for all files stored on the drive, preventing other people from accessing user data if the drive is lost or stolen.
– Two years of free lost-and-found service from BoomerangIt, to increase the chances users will get the drive back if it’s misplaced. Cruzer Titanium Plus comes with a BoomerangIt sticker to put on the drive. If the drive is recovered, the owner typically pays shipping costs and provides a small reward.
Cruzer Titanium Plus is expected to be available in the United States in March, with a manufacturer’s suggested retail prices of US$59.99. The online backup service requires Windows 2000 (SP4), Windows XP or Windows Vista. After six months of free service, online backup costs US$29.99 per year (credit card required). For more information, visit