Nikkei has published the global sales figures and market share percentages for digital stills and video cameras sold in 2024 and revealed an overall market growth of approximately 14%.
This pie graph shows the results of the latest global market shares analysis. (Source: Nikkei Magazine.)
We also compared the CIPA figures for camera shipments covering the 2023 and 2024 years and found the market had grown by nearly 770,000 units. (Note: CIPA’s data is only collected from Japanese companies so brands like Leica and Hasselblad are not included; nor are action cameras and drones, which eliminates products from GoPro and DJI.) While these figures are much lower than they were at the peak of digital camera growth about 15 years ago, the 2024 figures are roughly 10% higher than for the previous year. Individual manufacturers have fared differently, with most market shares changing over the 12-month period. Although only one manufacturer recorded a decline in units shipped, three recorded a slight decline in market share. Fujifilm was the outstanding performer, with a three per cent growth in units shipped, raising its market share from six to nine per cent.
The worldwide market shares for 2024 are as follows:
- Canon: 3.53 million units (percentage share fell from 5% to 43.2%)
- Sony: 2.33 million units (percentage share grew from 9% to 28.5%)
- Nikon: 960,000 units (percentage share grew from 11.3% to 11.7%)
- Fujifilm: 740,000 units (percentage share grew from 6.0% to 9%)
- Panasonic: 280,000 units (percentage share fell from 3.6% to 3.4%)
- OM Digital Solutions: 160,000 units (percentage share fell from 2.5% to 1.9%)
- Ricoh Imaging: 70,000 units (percentage share remained at 0.8%)
Overall, four manufacturers – Canon, Sony, Nikon and Fujifilm – dominate the camera market, which is almost entirely mirrorless cameras. When it comes to image sensors, Nikkei also reports Sony is a substantial market leader with a 51.6% market share in the global CMOS market, well ahead of Samsung in second place at 15.4%.
