New SanDisk Memory Cards

February 11, 2004: SanDisk has unveiled a new line of ‘consumable” flash memory cards that let users save their pictures indefinitely and also announced details of first 4-GB CompactFlash card that can be used in any compatible camera or device.

The new Shoot & Store cards will have a capacity of 32 MB. They are expected to sell for $US14.99 each and will allow consumers to order prints on a “cost-of-use” basis that is equal to or less than that of film-captured photos. No computer will be required for downloading images, giving millions of consumers a major incentive to switch from film to digital photography and providing them with a durable, permanent way to store images. The first card types in the Shoot & Store line are Compact Flash, SD and SmartMedia. SanDisk plans to distribute 64 MB CF and SD cards by mid-year, at an initial price of $US24.99 and add other card formats including Memory Stick PRO and xD. The Shoot & Store line also includes an optional SanDisk Digital Photo Viewer that allows users to show their digital images on a TV set. A CD-sized plastic jewel case that can hold multiple cards is being offered.

SanDisk has also announced the first 4 GB CompactFlash card that can be used in any CompactFlash digital camera or device. Featuring an advanced design that allows it to operate in cameras using either the FAT16 (as used in older cameras) and the newer FAT32 format, it is the only CF card of its capacity and compatibility level that is available in the Type I format and fits into any CF slot. The new 4GB card allows users to switch between either a single 4GB (FAT32) volume or two separate 2GB (FAT16) volumes. Initial shipments, which start in April, will provide the card in a FAT16 configuration – two FAT 16 partitions – eliminating the need for most users to reposition the switch and reformat. For more information, go to www.sandisk.com.