Canon Australia extends warranty protection to five years

Applicable to purchases made from today, the new extended warranty comes as a result of customer surveys that reveal 87% of Australian respondents agreed that a longer manufacturer warranty means a higher product quality and reassures them that what they buy is good value. According to the Consumer Warranty Expectations Survey 2019, which was conducted through the YouGov Galaxy Research online national omnibus between 7-12 November 2019, Australian consumers seldom expect warranties to extend past three years, even for products costing in the $2,000-$5,000 range. This includes refrigerators and TVs, both of which consumers have previously expressed in a Choice survey that they expect to last between 5-11 years. With its new five-year warranty, Canon believes it is offering a new standard in Australia for consumer electronic brands. For more information on Canon Australia’s five-year warranty, visit www.canon.com.au/warranty.