The Fujifilm House of Photography is coming to Melbourne for the first time, opening an interactive pop-up store at Chadstone Shopping Centre from Tuesday, 3rd to Sunday, 22nd March.
Located on the centre’s lower ground level in front of David Jones, the space invites visitors to explore, trial and learn more about Fujifilm’s portfolio of imaging products and services. The site features the full range of Fujifilm X | GFX Series cameras, FUJINON XF and GF lenses, instax devices, and printing services at the dedicated print bar. Plus, there are interactive play tables featuring Fujifilm’s latest product ranges, and a film simulation wall showcasing Fujifilm’s signature looks. To celebrate its debut in Australia’s undisputed fashion capital, for one day only on Saturday 14th March, the Fujifilm House of Photography will host a series of complimentary ‘Shoot Your Style’ sessions led by local fashion photographer Danielle Castano. Places will be limited and allocated on a first-come, first-served basis. Click here to reserve a spot.
FUJIFILM Australia will also be rewarding visitors who share their experience at the pop-up on Instagram. First prize includes a $1,500 Fujifilm House of Photography gift card and two tickets to Creator Summit: Powered by Fujifilm X | GFX, coming to Melbourne for the first time in May 2026. For more information on the Fujifilm House of Photography experience, visit: https://fujifilm-houseofphotography.com.au.
