Products

Details have been announced of the anticipated Hasselblad X2D II 100C medium format camera, claimed as the first medium format camera with true in-camera end-to-end HDR capture and processing.

The medium format Fujifilm GFX and Hasselblad XCD mounts have been added to the options available for the Laowa 8-15mm f/2.8 FF Zoom Fisheye lens.

Nikon has announced the impending release of the second-generation model for its popular Nikkor Z 24-70mm f/2.8 S lens, which features a new internal zoom mechanism and faster autofocusing.

Following a development announcement in May 2025, the latest version of Ricoh’s APS-C sensor compact camera, the GR IV, has been scheduled for global release in mid-September.

Sigma has announced the impending release of two new prime lenses, the 200mm f/2 DG OS Sports lens for E and L mount full-frame cameras and the 12mm f/1.4 DC Contemporary lens for APS-C cameras

The European Imaging and Sound Association (EISA) has announced the Sony Alpha 1 II as its Camera of the Year in the annual Photography products competition for 2025-26.

Zhongyi Optics has released the Mitakon 55mm f/2.8 1-5x Macro lens for full-frame and medium format camera systems, which covers an unprecedented 1-5x magnification range

The latest release from TTArtisan is a compact, lightweight 40mm f/2 AF prime lens for full-frame cameras, which is offered in Sony E and Nikon Z mounts.

The popular Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD lens will be released with Nikon Z and Canon RF mounts on 28 August and 26 September respectively.

Monthly data released by the Japanese Camera & Imaging Products Association (CIPA) shows some growth in the camera market for the first half of the year, driven by the mirrorless sector.