Visitors to The Digital Playground event at Sydney’s Luna Park in September will have a chance to win valuable photographic equipment from a prize pool valued at approximately $15,000.

The Digital Playground takes place from September 12-14 at Sydney’s Luna Park, adjacent to Sydney Harbour Bridge and has been organised by IDEA (the Imaging & Digital Entertainment Association). Each day, two registered visitor names will be drawn at random to receive photographic equipment with a value of up to $3,900 per prize. Entry is simply by attending the trade show and filling out an online form on several of the on-site iPad kiosks. Prizes confirmed so far include: an  Nikon D 810 DSLR camera body valued at $3,900, an  Olympus OM-D E-M1 Camera  with 12-40mm f2.8 PRO zoom lens; 75mm f1.8 lens  and FL-600R wireless flash, with a combined value of  $3700; a  Canon EOS 6D + 50mm f/1.4 lens  valued at $3000; an Epson Stylus Pro 4900 inkjet printer valued at $3450; an Elinchrom D-Lite RX 4 studio flash kit with 2 flash  heads, softboxes, reflectors and stands valued at $1,200 and a professional printing voucher to the value of $500.  

The Digital Playground is presented by IDEA in association with the AIPP (Australian Institute of Professional Photographers), as both a trade exhibition and seminar program inside a 300-seat theatre. Over three days from 12-14 September, visitors can see presentations from top speakers, workshops, exhibits and the Canon AIPP Australian Professional Photography Awards commonly known as the APPAs. It is staged in Sydney’s Luna Park’s Big Top.  

Access to the site is easy by train (Milson’s Point) or ferry and plenty of car parking is within reach. Entry to the trade exhibition is free and Seminar tickets are available from as little as $55 on the Early Bird rate (up to July 31). Full details of the speaker programme and exhibition can be found on: