Ted’s Cameras will open a new game-changing concept store, Ted’s World of Imaging, in the heart of Sydney on Monday 1 October.

Presenting  a vibrant hub of learning and education through collaboration with the world’s leading photographic brands, the new store will combine a retail experience centre, gallery, workshop space, education centre and photography studio. Ted’s is leading this collaboration with Nikon, Canon, Fujifilm, Olympus, Panasonic, Sony, Manfrotto, Lowepro, Joby, DJI, Vanguard, GoPro, Sigma, Tamron and many more to make the TWI flagship store a reality. The brands will have permanent set-ups within the new store with brand-specific, trained staff permanently manning their spaces, ensuring consumers can speak to experts whenever they visit. Each brand will host workshops and special events throughout the year in TWI’s Education Centre.

The flagship store will be an extension of the existing Ted’s Cameras store at 317 Pitt Street, Sydney,  covering 800 square metres. It will be open to the public for the first time on Monday 1 October, followed by an invitation-only official launch event on the evening of Thursday 18 October. Members of the public can win tickets to attend the VIP launch event on Thursday 18 October. Full details are on the Ted’s World of Imaging website.  The event will be live streamed via Ted’s Facebook Fan Page, with major prizes given out on the night for those watching at home. TWI will celebrate their official opening with a weekend of free immersive activities and events over the weekend 19-21 October. Click here for more information.