Sony Europe has released details of three new easy-to-use DSLR cameras that have been added to the Alpha line-up: the DSLR-A230, DSLR-A330 and DSLR-A380.


May 18, 2009: Sony Europe has released details of three new easy-to-use DSLR cameras that have been added to the Alpha line-up: the DSLR-A230, DSLR-A330 and DSLR-A380.
All three cameras have been styled for comfortable handling and all feature APS-C sized image sensors and 2.7-inch LCD monitors. The 10.2-megapixel DSLR-A230 has a fixed LCD screen and claims to be the world’s lightest DSLR featuring an APS-C sized image sensor and in-body image stabilisation. The DSLR-A330 also features a 10.2-megapixel imager but its monitor tilts up or down to provide greater shooting flexibility. This tilting screen is also featured in the 14.2-megapixel DSLR-A380 model. All the new models accept Memory Stick PRO Duo and Memory Stick PRO-HG Duo media as well as SD/SDHC format memory cards.


Front view of the Sony DSLR-A230. (Source: Sony.)


Front view of the Sony DSLR-A330. (Source: Sony.)
The A330 and A380 feature Quick AF Live View for responsive ‘freestyle’ shooting. This system combines the benefits of live image preview with speedy and accurate autofocus, even with moving subjects. A new on-screen Help Guide and Graphic Display makes it easy for novice users to understand the key camera controls. Illustrations and text explanations are provided for all Scene modes and the graphical display shows how selected exposure settings will affect the final picture.


Rear view of the Sony DSLR-A380, showing the tilting LCD screen that is found on this model and the A330. (Source: Sony.)


Another rear view of the Sony DSLR-A380, showing the graphic display. (Source: Sony.)


Examples of the illustrated Scene modes found in all three models. (Source: Sony.)
All three models come with Sony’s powerful BIONZ image processor, which underpins the new cameras’ speedy responses, allowing continuous shooting at up to 2.5 fps (2 fps in Live View mode for A330 and A380 only). A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots.

Like every other Alpha camera, all new models feature Sony’s SteadyShot INSIDE in-body image stabilisation, which corrects for camera shake for all lenses the camera can use. A new D-Range Optimiser intelligently adjusts exposure values in scenes containing very bright image areas and deep contrasting shadows. All models connect to any HD Ready TV and Sony’s PhotoTV HD support ensures optimal still image reproduction on compatible BRAVIA models.
The new cameras are scheduled for local release in July. Pricing has still to be determined. For more information, visit or







Effective Megapixels

Approx. 10.2

Approx. 10.2

Approx. 14.2

Image sensor

APS-C type CCD



Maximum sensitivity

ISO 3200

Image Quality Modes

JPEG (fine, standard), RAW, RAW + JPEG

Image Size: 3:2

L 3872 x 2592, M 2896 x 1936,
S 1920 x 1280

L 4592 x 3056, M 3408 x 2272,
S 2288 x 1520

HDMI connector and

Yes (HDMI cable optional)

Viewfinder Type

Fixed eye-level, penta- Dach-mirror


2.7-inch type (230,400 dots)

2.7-inch type tilting screen (230,400 dots)

Quick AF Live View



SteadyShot Inside


Anti-dust System

Coating on low pass filter, plus image sensor shift


TTL phase detection system; CCD line sensors

Focus Modes


AF points

9 with centre-cross

Exposure modes


Metering Sensor

40-segment honeycomb-pattern SPC

Metering Modes

Multi-segment, Centre-weighted, Spot

Scene Selections


Creative Style Settings


Shutter Speeds

30-1/4000 second

Exposure Bracketing

3 continuous exposures, in 0.3 or 0.7 EV steps

White Balance

Auto, 6 presets, Custom WB

Continuous mode

Up to 2.5 fps for approx. 510 shots

Up to 2.5 fps with viewfinder

Built-in Flash

Auto pop-up ““ GN 10 at ISO 100 coverage up to 18mm

Flash Modes

Auto, Fill-flash, Rear sync, Slow sync, Redeye reduction, Hi-speed sync and

Wireless ( with Sony flash units)


Memory Stick PRO Duo, PRO-HG Duo, PRO-HG Duo HX, SD/SDHC memory card

(W x H x D)

Approx. 128 x 97 x 67.5mm

Approx. 128 x 97 x 71.4mm

Weight (body only)

Approx. 450g

Approx. 490g