Sony Unveils Four New Cyber-shots

January 18, 2007: Sony Corporation will add four new models to its Cyber-shot line-up in the first quarter of the year.
The slim, compact DSC-W55 and DSC-W35 models will sport 7.2-megapixel imagers and Carl Zeiss Vario-Tessar 3x optical zoom lenses. They combine traditional, eye-level viewfinders with large LCD screens for easy framing and viewing of photos. The W55 camera is being produced in four colours: Caribbean blue, pale pink, elegant black and sleek silver. It sports a 2.5-inch LCD screen wrapped in a metal body. The W35 camera will be available only in silver with a two-inch screen. Sony’s Clear RAW noise reduction technology helps reduce picture noise common to low-light exposures and an AF illuminator improves focusing in low light conditions. Both models come with rechargeable lithium-ion batteries that claim to support up to 380 shots/charge.
The new DSC-S700 and DSC-S650 cameras will also feature 7.2-megapixel imagers and classic silver bodies.

The DSC-S700 has a 2.4-inch LCD plus metal body, while the DSC-S650 has a two-inch screen. Both models are fitted with 3x optical zoom lenses. Power is supplied by AA batteries, with Sony’s rechargeable AA cells supporting up to 460 shots/charge.
All four new models come with blur-reduction technologies (ISO-boosting to 1000 equivalent) and substantial internal memory for shooting without a media card. They also include function and resolution guides. Accessible through a mode dial, the resolution guide recommends the ideal print size for that particular setting.

No details of the new models have been posted on Sony’s local website (www.sony.com.au) as yet but we will advise readers once we have been informed of local release dates.