Today Sony released details of its first DSLR camera, the Alpha 100 at press conferences in Japan, Alaska and Morocco.
June 6, 2006: Today Sony released details of its first DSLR camera, the Alpha 100 at press conferences in Japan, Alaska and Morocco.
The new Alpha 100 model combines the traditional aspects of camera construction that Sony inherited from Konica Minolta with Sony’s expertise in sensor development and image processing technology. It features a 10.8-megapixel, APS-C-sized CCD imager with an effective resolution of 10.2 megapixels plus Sony’s Super Steady Shot image stabilisation, which is built into the camera body so it is effective with even the oldest Minolta lenses. This new anti-shake function also helps to minimise the incidence of dust settling on the image sensor by vibrating the sensor whenever the camera is switched on. A second dust-minimisation feature is an anti-static coating on the optical low-pass filter that covers the CCD, which prevents dust from building up on its surface.
Powering image processing is Sony’s new Bionz image engine, which helps to minimise image noise in low-light shots, while resolving more details in the image. Coupled with this processor is a new D-Range Optimiser, which adjusts exposure and tone for a more natural and consistent appearance. Many controls and settings from Konica Minolta DSLR cameras have been retained, including the dual mode dials, menu system and button layout. Six digital subject program settings are provided, covering Portrait, Landscape, Macro, Sunset, Night Portrait and Nightscape shooting modes.
The new camera’s polycarbonate is light but tough. Weighing only 545 grams, it measures 133.3 x 94.7 x 71.3 mm. The 2.5-inch LCD has a resolution of 230,000 pixels plus a multi-layer “AR Coating” that improves viewing in bright light. The camera is powered by a rechargeable lithium-ion battery and the viewfinder includes Eye-Start AF technology, which automatically focuses the lens on the subject the photographer looks at. The centre cross 9-area AF sensor allows wide-area autofocusing for moving subjects and dimly-lit scenes.
Sony Australia expects to launch the Alpha 100 in Australia on 31 July in three configurations: as body only (RRP $1499), as body with 18-70mm f3.5-5.6 zoom lens (RRP $1749) and as body with 18-70mm and 75-300mm f4.5-5.6 zoom lens (RRP $1999).
Photo Review expects to post a hands-on preview of the new camera shortly.
The new lens range announced at the official launch of Sony’s Alpha 100 DSLR.
Members of the press crowd in to photograph Sony executives with the new cameras and lens range.
A model demonstrates the Alpha 100 to the press at the official launch.