One of the more interesting products announced at CES last week, the Sony ø¢â‚¬ËœBloggie’ mobile high definition snap camera, is scheduled for local release in mid-February.

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January 12, 2010: One of the more interesting products announced at CES last week, the Sony ‘Bloggie’ mobile high definition snap camera, is scheduled for local release in mid-February.
The new ‘Bloggie’ camera (MHS-PM5K) boasts a 5-megapixel, 5.76 x 4.29mm (1/2.5-inch type) CMOS sensor that allows users to record HD video clips at up to 1920 x 1080-pixel resolution and also capture still images at 4:3 or 3:2 aspect ratios with a simple click of a button. Maximum still resolution is 5038 x 3778 pixels for the 4:3 aspect and 3686 x 2073 pixels for 16:9 format. The camera is equipped with a rotating, fixed-focus 7mm lens that has an equivalent focal length of 47mm in 35mm format for 16:9 shots and 57mm for 4:3 shots. It boasts an aperture of f/3.6 and supports up to 4x digital zoom.

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Front and rear vides of Sony’s new MHS-PM5K ‘Bloggie’ camera. (Source: Sony.)
Each ‘Bloggie’ comes with built-in SteadyShot image stabilisation and Face Detection technology. Images are recorded as JPEGs and stored in the embedded 26MB internal memory or on Memory Stick Pro Duo or SD.SDHC memory cards. The camera is powered by an NP-BK1 InfoLITHIUM rechargeable battery. Each ‘Bloggie’ camera measures 19 x 108 x 54mm and weighs 130 grams with the battery installed. A built-in USB arm allows the camera to be charged via a USB cable and lets users upload MP4 videos and photos to the web for easy sharing via the embedded Picture Motion Browser (PMB) Portable software.

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The MHS-PM5K ‘Bloggie’ camera showing the built-in USB arm and 4GB Memory Stick that will be supplied with the camera. (Source: Sony.)
The camera is switched on and off by flipping the rotating lens. A bonus 360-degree video lens attachment clips onto the camera lens, enabling users to record footage from any angle and create 360-degree panoramas of the locality in video or stills. The MHS-PM5K HD snap cameras will go on sale in mid-February at an RRP of $299. Buyers can choose from four colours: Violet, Pink, Blue and White. Each Bloggie will come with a bundled 4GB Memory Stick that allows users to capture up to 120 minutes of HD footage.
For more information, phone Sony Australia on 1300 720 071 or visit www.sony.com.au.