Sony is increasing the speed and efficiency of their SD card line-up with the new SF-G Series of cards, which are due to go on sale in April.


The highest capacity of the new SF-G Series of SD cards, which are optimised for professional photographers, DSLR and mirrorless camera users and videographers.(Source: Sony.)
Designed to meet the needs of professional photographers, DSLR and mirrorless camera users and videographers, the new SF-G cards offer a write speed of up to 299 MB/second, and are claimed as ‘the world’s fastest SD cards’. This fast write speed supports the high performance standards of today’s digital imaging devices, and enables longer continuous shooting of high-resolution images with UHS-II supporting cameras. It also contributes to a shorter buffer clearing times.   A special Sony algorithm stops data-writing speeds slowing during high-speed shooting. The new cards also feature a read speed of up to 300MB/second2. Paired with a memory card reader, the cards can transfer large volumes of data to a computer very quickly, contributing to a more efficient workflow for professionals.  

The SF-G new cards will be available in 32GB, 64GB and 128GB capacities. They are extremely reliable and durable, with waterproof and anti-static capabilities to keep your precious content safe. Additionally, Sony’s free downloadable File Rescue software allows for the recovery of photos and videos, including RAW images and 4K XAVC-S video files, that may have been accidentally damaged or deleted.    A high speed SD memory card reader which supports UHS-II will also be introduced into the market. The MRW-S1 will be available for use with the SF-G series, enabling the fast and convenient transfer of data to a PC with a USB 3.1 Gen 1 interface.

The SF-G Series SD cards and MRW-S1 will both be available in Australia from April 2017 onwards with pricing to be confirmed. For more information, phone Sony Australia on 1300 720 071 or visit