Snapfish_leadpic Snapfish_leadpic November 17, 2009: Snapfish (‘…by HP’) has hooked up with Flikr (‘…from Yahoo!’) as ‘preferred printing partner’. Snapfish …

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November 17, 2009: Snapfish (‘…by HP’) has hooked up with Flikr (‘…from Yahoo!’) as ‘preferred printing partner’.

Snapfish will be added to options on the Flickr website for members to access the range of Snapfish online photo print and photo gift services.

HP is on the move in the photo business. It also recently announced it would be installing its printing equipment in Kmart and Ted’s Cameras outlets.

Flickr and Snapfish have developed an ‘integrated and intuitive experience that combines Snapfish’s printing capabilities with Flickr’s online photo organisation features’, such as Organizr, Sets, and Photo Page.

‘We are thrilled to bring the Snapfish service to Flickr’s member community. Not only can they buy prints from as low as 12 cents per print [for 1000 prints, pre-paid, standard price is 15 cents, plus postage], they can create a range of photo products using the Snapfish site, including beautiful canvas prints, coffee table-quality photo books, calendars, mugs, stubbie coolers and a range of Christmas gifts and decorations,’ said Verity Batchelder, country manager, Snapfish Australia and New Zealand.

Flikr members can have their orders delivered to their home or can pick them up at Snapfish partner retail outlets – namely Kmart and the Rabbit chain. When Flickr users select the option to print photos on the Flickr site, they will be asked to choose their country. Once they choose Australia, they will be taken to the Snapfish Australia site, where orders will be fulfilled within Australia and customers can pay in Australian currency.

Orders are completed the Photo Create wholesale fulfilment operation in Glenn Innes, NSW, along with orders from Fujifilm and most of its online partners, such as BigW and curioulsy, Fairfax newspaper websites.

Recent price competition in online/offsite photoservices has been furious, with Harvey Norman, BigW, Fujifilm, Snapfishand others gazumping each other on a weekly basis with special offers ongift products (often 1/2 price or better) arriving via e-newsletter.

With the online sector for photo services having flatlined at a paltry 4percent of the market through 2007 and 2008, according to the latestPMA Consumer Imaging report, it will be fascinating to see how muchthis welter of online price-cutting – plus the influx of Flikr members -has moved the dial in next year’s report. Australians seem to have a bias for getting their photo printing done by people across a counter.