Ricoh has just announced a new series of waterproof and shockproof digicams, the PX Series.


June 9, 2011: Ricoh has just announced a new series of waterproof and shockproof digicams, the PX Series.
The first model, the PX, is waterproof to three metres, shockproof for falls up to 1.5 metres and impermeable to dust, dirt and sand, making it ideal for active users. Featuring a responsive 16-megapixel CCD sensor, coupled with the Smooth Imaging Engine IV the PX boasts a 5x optical wide zoom lens (28-140mm in 35mm format). Super Resolution Technology (which works by discerning a subject’s outlines, textures and gradations, then processing the image based on the optimal settings for each) enables the zoom range to be pushed out to 280mm (10x optical zoom equivalent) with almost no drop in image quality.


Colour options for the new Ricoh PX. (Source: Ricoh.)
The camera is ready to use within just 1.4 seconds of switching on and features a range of settings that can spontaneously adapt to the subject including auto scene selection, subject-tracking auto-focus and face-priority multi auto-focus. Popular creative shooting modes such as miniaturise (which gives images a tilt-shift effect), high contrast black-and-white, soft focus and toy camera feature alongside more than 20 other shooting modes including beach, snow, party, cooking and night scene.
A scratch-resistant 2.7-inch LCD monitor and fully flat design allow the PX to be dropped into a backpack, pocket or handbag without fear of damage. Complementing the new camera is a range of optional, vibrantly coloured protective silicon sleeves and neck straps. The PJ-1 protective jacket will be offered in yellow, pink, blue, brown and white, while the ST-4 neck straps come in black, pink, blue, green and brown.
The new Ricoh PX will be available in leading camera and electronics retailers from late June 2011 for an RRP of $299. For details, phone Tasco on (02) 9938 3244 or visit