The Polaroid Flip, Polaroid’s most powerful point-and-shoot camera to date, will be released to leading technology and camera retailers Australia-wide on 13 May.


The new Polaroid Flip instant camera is offered in black and white versions. (Source: Polaroid.)

Featuring a timeless design with modern functionality, the new camera is easy to operate and offers the following key features:

  • Hyperfocal 4-Lens Systems: The Flip uses four sharp lenses which are automatically selected depending on the distance to the subject. These four focal sweet spots ensure sharper focus for a variety of styles, from cultivated portraits to spontaneous street photography.
  • Sonar Autofocus: A legacy Polaroid innovation, updated to use sound waves to determine subject distance and select the right lens to lock focus with maximum clarity – even in the dark.
  • Polaroid’s Most Powerful Flash Yet: Housed in the Flip’s ‘lid’, this adaptive flash dynamically adjusts power based on subject distance, illuminating scenes and subjects up to 4.5 metres away.
  • Scene Analysis: A smart feature that alerts users when a shot is over or underexposed via the viewfinder LED or the external ‘lid’ display.
  • Bluetooth connectivity, USB-C charging and compatibility with Polaroid i-Type and 600 film.

The Polaroid Flip will be available for purchase on Tuesday 13 May at an RRP of AU$399. Click here for more information.