Brands Australia will launch the Polaroid Now+ camera in the Australian and New Zealand market in November, with pre-orders being accepted now.


The new Polaroid Now+ camera kit.

The Polaroid Now+ camera is a step up from the original point-and-shoot Polaroid Now camera, which was released in 2020. It features an improved design with a seasonal Blue Gray colour-way and adds a tripod mount and Bluetooth interface while retaining core features like autofocus, dynamic flash and self-timer. An upgraded app provides more creative tools, including light painting, double exposure, aperture priority, manual mode and tripod mode, which provide control over depth of field and enable long exposures to be captured. The camera also comes with a lens filter kit which includes five physical filters: starburst, red vignette, and orange, blue, and yellow filters. Supplied in a carrying case, the filters snap onto the camera lens.

The Polaroid Now+ is priced at AU$329.95 or NZ$389.95 and available to consumers for pre-order from 31August at polaroid.com.au / polaroid.co.nz . Stockist launch is from 1 November.