Smartphone manufacturer, OPPO has announced a 3-year partnership with Hasselblad to co-develop industry-leading camera technologies for its flagship Find series.

The two brands will focus on breakthroughs in colour science to create an improved mobile photography experience on Hasselblad Camera for Mobile. The aim is to provide users with more natural colours and a more refined imaging experience. The three-year partnership will focus initially on software improvements for natural colour tuning to further enhance the colour calibration solution and target to establish the new benchmark for delivering a consistent natural colour performance for OPPO smartphones to cover all scenarios and across the entire camera system. The results of the collaboration are expected to be introduced in the next generation of Find X series smartphones, which are set to launch in Australia in the coming months.