OPPO and Hasselblad to co-develop next generation computational photography

OPPO Imaging Director Oliver Zhang and Bronius Rudnickas, Hasselblad Global Marketing Manager, announcing the new venture at Paris Photo 2023.

The new venture, which was unveiled at Paris Photo 2023, will usher in a new era in computational photography; initially arriving in future OPPO’s Find series flagships. OPPO’s HyperTone Camera System combines the HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display to deliver system-level imaging capabilities. The new system is expected to be rolled out in multiple OPPO product series in the future, offering high-quality images at every focal length and whether it’s day or night. The HyperTone Image Engine is expected to reduce digital artifacts and, using the Extra HD Algorithm, should improves clarity by 30% while reducing noise by 60% by using AI RAW fusion. The new algorithm requires 400% more computing power, but it results in cleaner and clearer details after processing.

Sensors with stacking pixel technology will be introduced to foldable phones for the first time, achieving performance similar to a one-inch sensor that can be fitted into a foldable. Photo viewing will be improved with the industry-leading HyperTone ProXDR Display. By precisely recording the brightness of 12 million pixels, ProXDR technology can unlock up to eight times more dynamic range on-screen, restoring the natural tone to make viewing photos much more realistic. Additionally, OPPO is also working to make ProXDR compatible with the Ultra HDR standard.

Through the HyperTone Engine, the Hasselblad Portrait Mode will enable the recording of delicate tonal changes to create a three-dimensional portrait that avoids brightening the face too much while smoothing out light and shadow. It also offers more accurate skin tones, while the Bokeh Flare Portrait setting produces a cinematic bokeh effect that simulates the optical out-of-focus effect.