Adobe has previewed a suite of Generative AI video tools that will streamline workflows and unlock new creative possibilities in its Premiere Pro editing software.


New, Firefly-based generative AI tools will give editors the ability to add or remove objects in a scene or extend an existing clip. (Source: Adobe.)

Scheduled for introduction during this year, the new generative AI tools will give editors the ability to add or remove objects in a scene or extend an existing clip in much the same way as the existing tools in Photoshop. Future editing workflows will be powered by a new video model that will join the family of Firefly models including Image, Vector, Design and Text Effects. Adobe also previewed its vision for bringing third-party generative AI models directly into Adobe applications like Premiere Pro. It is expected that editors could, in the future, leverage video generation models from OpenAI and Runway, integrated in Premiere Pro, to generate B-roll to edit into their project. It also shows how Pika Labs could be used with the Generative Extend tool to add a few seconds to the end of a shot. As one of the founders of the Content Authenticity Initiative, Adobe pledges to attach Content Credentials – free, open-source technology that serves as a nutrition label for online content – to assets produced within its applications so users can see how content was made and what AI models were used to generate the content created on Adobe platforms.

New audio workflows in Premiere Pro will be generally available to customers in May, giving editors everything they need to precisely control and improve the quality of their sound. The latest features include:

  • Interactive fade handles: Editors can create custom audio transitions faster than ever by simply dragging clip handles to create audio fades.
  • New Essential Sound badge with audio category tagging: AI automatically tags audio clips as dialogue, music, sound effects or ambience, and adds a new icon so editors get one-click, instant access to the right controls for the job.
  • Effect badges: New visual indicators make it easy to see which clips have effects, quickly add new ones, and automatically open effect parameters right from the sequence.
  • Redesigned waveforms in the timeline: Waveforms intelligently resize as the track height changes on clips, while new colours make sequences easier to read.

In addition, the AI-powered Enhance Speech tool – which instantly removes unwanted noise and improves poorly recorded dialogue – has been generally available since February. For more information, visit www.adobe.com.