Adobe and TikTok have announced a first-of-its-kind integration with TikTok’s Creative Assistant, which is now available as an add-on in Adobe Express.

The new combination will reduce the time, effort and resources required to work across different platforms for each stage of the content development, creation and distribution process. The Creative Assistant add-on helps users to refine TikTok-first video content and apply best practices, trends, hashtags and insights so that each post is able to reach the right audiences with greater impact. With just a few clicks, it’s simple to schedule and publish optimised content directly to TikTok—all without leaving Adobe Express. The TikTok Creative Assistant add-on for Adobe Express is now available in English wherever TikTok is available for all free and Premium Adobe Express users. Click here for full details.