Adobe has announced Adobe Content Authenticity, a new free web app designed to help creators protect and gain attribution for their work with Content Credentials.


The landing page of the new Adobe Content Authenticity web app. (Source: Adobe.)

The new web app, which will be released as a free, public beta version, will be available in the first quarter of 2025. It will provide the following facilities for users, enabling them to:

  • Easily apply Content Credentials to help protect and receive attribution. Creators can easily attach Content Credentials in batch to their work (incl images, audio, video files) to share key information like their name, social media accounts, websites, and more.
  • Set preference around generative AI training and usage. Adobe only trains Firefly on content it has permission to use – never on customer content. And now with a feature in the new web app, creators can use Content Credentials to signal if they do not want their content used by or to train generative AI models from other companies.
  • View and Inspect Content Credentials easily online. The Content Authenticity extension for Google Chrome (available after today 10/8) and the “Inspect tool” within the web app can help recover and display any associated Content Credentials, even if they’ve been stripped out by certain social media platforms or if someone takes a screenshot of the content.

Adobe will preview the web app at Adobe MAX, which runs from 14-16 October in Miami Beach.

In addition to the web app news, Adobe has announced the findings of its AI and the Creative Frontier Study, which surveyed over 2,000 creative professionals in the U.S. to explore their evolving relationship with generative AI. Key findings include:

  • 90% of creators said they believe that generative AI tools can help them save time and money by relieving them of menial tasks and supporting their creative brainstorming process.
  • However, more than half (56%) believe generative AI can harm creators, primarily by training AI models on their work without consent
  • 91% of creators said that if there was a tool to attach verifiable attribution to their work – so that people online can tell that the work came from them – they would use it.
  • 84% agree that the government should play a role in ensuring creators can get attribution credit for their work.

You can learn more about the web app and sign up here to be notified when the beta is available. A free beta of the Content Authenticity extension for Google Chrome is available starting today.