Adobe has launched a new Generative Extend feature in Premiere Pro, which uses AI to instantly generate and expand the length of video and audio clips.


The new transcription interface, which makes working with multi-lingual footage easy. (Source: Adobe.)

Powered by the Firefly Video Model, Generative Extend, which has been extensively tested since its launch as a Beta version in October 2024, is now generally available with support for 4K and vertical video. New AI-powered advancements in Premiere Pro include Media Intelligence, empowering editors to find relevant clips from terabytes of footage in seconds, and Caption Translation which instantly localises captions in 27 languages The new features, coupled with overall performance improvements, make editing in Premiere Pro faster and more efficient than ever.

Adobe has also introduced a new version of After Effects with a high-performance preview playback engine, powerful new 3D motion design tools and HDR monitoring. New Frame.io V4 upgrades include expanded storage that scales with teams — removing workflow fractures and ensuring creatives can share, manage and organise their work-in-progress and finished assets without limitations.

Expanded storage in Frame.io V4, which scales with creative teams, makes it possible to collaborate on massive amounts of media all in the same place — eliminating the need to fracture workflows by storing files across a variety of cloud platforms. At a time when many creative teams are struggling to deliver content at scale and keep pace with demand, Frame.io V4 empowers teams to store, manage, collaborate and distribute everything from scripts, location stills, source media and more all within a single platform.

Adobe’s latest releases in Premiere Pro and After Effects are generally available today. Premiere Pro will offer complimentary generations with Generative Extend for a limited time. Transcription and Access Groups features are available today in Frame.io V4 beta; all other Frame.io features are generally available today. The new updates to Adobe video and collaboration tools, and more, will be on display at the 2025 NAB Show in Las Vegas from April 6-9 at Booth SL2210.

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