Photo retailing’s highly-respected publication of record, Photo Counter, is joined this month by Pro Counter, a new website dedicated to the Australian professional photography industry.


The new website (  and fortnightly newsletter will focus on the business of professional photography, rather than running camera reviews, profiles of photographers and photographic portfolio features.

It will cover technology and industry developments; industry association news, events and debates; opinion from industry leaders; all relevant new product releases; studio and small business matters; and topical issues such as intellectual property rights.  

Pro Counter  ‘will be fiercely independent’, and aim to reflect the interests and concerns of its pro readers. It won’t shirk the more controversial issues.

‘Our Photo Counter advertisers support us primarily because their customers read us, and also to support the vital information service we deliver to the industry,’ said publisher and regular Photo Review contributor, Keith Shipton. ‘We hope this formula will also work in the professional sector.’    

Pro Counter will encourage readers to contribute, and strive for collegiate dialogue within the professional photography community.  

‘We are confident that once professional photographers, students and the expanding base of semi-professionals are aware that Pro Counter is available free on the web and in their in-tray each fortnight, it will take its place as the publication of choice to keep up-to-date with information essential to running a successful photographic business,’ he said.

‘If you believe professional photography in Australia deserves an independent, third-party source of news and information, please subscribe to Pro Counter.’

Pro Counter is a Trade Affiliate of The Society of Advertising, Commercial and Magazine Photographers.