Photokina, the biennial imaging trade fair in Cologne, Germany, will become an annual event from 2018 and its date will be shifted to May in 2019.
Traditionally held in September, Photokina has long been seen as the world’s leading trade fair for photo, video and imaging and represented a key time for manufacturers to showcase their latest products. According to a press release from the organisation, the show will in future thus optimally reflect the fast-paced nature and the ever briefer innovation cycles of an increasingly digitalised industry. As of 2019, the exposition will also have a new date in May and cover the entire range of products, applications and services of relevance for imaging. The changes were originally initiated in 2016, under the umbrella of ‘Imaging Unlimited’.
The new date and the annual cycle are expected to draw in exhibitors from other technology areas, including trend areas like virtual and augmented reality, cloud computing, as well as image recognition and holography. Apps and software solutions for archiving and content management, social media and communities are seen as playing important roles in the imaging workflow both for professional use and for the end consumer. Photokina is also expected to become a platform for smart home applications and computer-generated imaging in the future.
Photokina 2018 will take place over four days from 26 to 29 September, 2018 before changing to a new date in May in 2019. For more information, visit http://www.photokina.com/photokina/index-9.php.