Fujifilm has announced the launch of a program directed at supporting content creators in selected regions across the globe to bring a new creative project to fruition.

The objective of the Program is to help photographers and videographers worldwide to contribute to their artistic community, by funding new, creative image and video storytelling and situational projects that would not otherwise be possible. Fujifilm hopes to broaden the body of photographic image and video work for global appreciation, and to help optimise the quality of both regional and global contributions to the arts of photography and videography. Grant award recipients will use provided Fujifilm GFX System digital camera equipment,

and Fujifilm provided mentoring and technical assistance, to create projects that constitute innovative, creative  and compelling artistic works.

The initiative will offer each of the five selected global award recipients a cash grant of US$10,000 plus GFX gear support on a loan basis to complete a nominated project. There will also be 10 regional award recipients who were not selected for the major awards, each receiving US$5,000 and GFX gear support. The program is open to  amateur and professional photographers and videographers who are residents of the five nominated regions (Americas, Europe, Asia-Pacific, China and Japan-Middle East) and are 18 years of age or older at the time of submission of an application.

The Program application period begins at 4:00 p.m. Australian Eastern Daylight Saving Time (AEDST) on November 10, 2021 and ends on 11:59:59 p.m. AEDST on January 5, 2022. Full details of the GFX 2021 Challenge Program can be found on this page from 10th November.