OM Digital Solutions Australia has unveiled a new OM SYSTEM brand for its range of cameras and lenses, compact digital cameras, audio products, binoculars and other services.
With the launch of the new brand, all future products will be released under the OM SYSTEM brand, which has the theme: ‘Break Free’.
The company, which originated as the imaging business of Olympus Corporation, has been operating for more than 80 years, since the release of the Semi-Olympus I in 1936. It has gained a reputation as a producer of high-quality, high-performance cameras and lenses.
The company is currently developing a new interchangeable lens camera compliant with the Micro Four Thirds System standard that will embody the OM SYSTEM concept and “bring photography to the next level”.