On the eve of Photokina 2012, Olympus has announced its intention to unify its digicam products under a global Stylus brand.

The Stylusbrand name will replace sub-brands like Traveller for ultra-zoom, Smart for entry-level and Creator for high-end premium models to convey a consistent market message. It encompasses five ‘essences’ of Technology, Design, Style, Intelligence and ‘Active’, which combine in each camera in a different way to meet the various photographic requirements of camera owners, determined by lifestyles and pursuits. The XZ-2 premium compact model, which is announced today, will be the firstStylus model in this new line-up.