Nikon has unveiled a new brand identity entitled ø¢â‚¬ËœI AM’ and redesigned the My Nikon Life website, which is its main link to customers.

 

March 28, 2011: Nikon has unveiled a new brand identity entitled ø¢â‚¬ËœI AM’ and redesigned the My Nikon Life website, which is its main link to customers.
The ø¢â‚¬ËœI AM’ campaign is a multi-year campaign that encompasses all Nikon products and presents the experiences of photographers of every level. Robbie Williams and Jamie Oliver feature in the campaign, alongside world-renowned photographer Vincent Munier. The campaign platform will deliver consistent creative across countries, channels and target groups, specifically TV, cinema, online, out of home and print advertising in addition to a new broad range of temporary and permanent POS materials and integrated product tours available to all retail partners.
The redesigned My Nikon Life website (http://mynikonlife.com.au/) will encourage image sharing through monthly assignments. The site also contains detailed product information, links to partner websites and education services such as Nikon School. There will also be links to Nikon’s retail partners.