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September 18, 2006: Maxwell Optical Industries is making arrangements to transfer its imaging distribution business to two new companies, one a subsidiary of Nikon Corporation, which are being formed for the purpose.
New arrangements for the distribution of Nikon Imaging and Sports Optics products are currently under discussion with Nikon Corporation and are expected to result in the formation of a direct Nikon subsidiary to be established in Sydney, shortly. A formal announcement covering distribution of new Nikon digital compact and DSLR cameras will be made once preparations are completed. In the interim, supplies of all brands distributed by Maxwell Optical Industries will continue, largely fulfilling most current backorders. Service arrangements at Maxwell’s Sydney service office, as well as its appointed service centres in other parts of Australia, will continue to operate normally.
Distribution of Cokin filters, Lowepro photo, video and computer bags, Tamron digital and photo lenses, Velbon tripods and Pelican hard cases will be transferred to a new
Australian imaging distribution company, Maxwell International Australia Pty Limited. Headquartered in the Lidcombe office currently occupied by Maxwell Optical Industries, in western Sydney, the new company will be headed by Maxwell Optical Industries co-founder, John Swainston. It will be owned by Maxwell Optical Industries and California-based DayMen Photo Marketing LP.
Maxwell International Australia will commence operations from Tuesday October 3rd, immediately following Photokina. The company will be launching new products from each of its five suppliers with immediate availability from that date. Stock will continue to be available from Maxwell Optical Industries at the usual contact numbers until Wednesday, 27 September. New computer, warehousing and accounting systems will be set up ready to start business the following week.
Maxwell will be publishing new contact phone numbers and trading arrangements to take effect from October, in the next two weeks, as well as detailing the names of all sales personnel. The sales and marketing team will be led by Paul Gibbs, who was most recently senior product marketing manager, accessory brands, at Maxwell Optical Industries. Maxwell has also confirmed that significant volumes of each of the ongoing product groups are either just now arriving or in transit to support the more than 20% growth these lines have experienced in the past twelve months, growth which is expected to continue or accelerate in the coming year. For more information, contact John Swainston on (02) 8748 5280 or 0414 449 686 or email johns@maxwell.com.au.
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