New-look website from Canon

November 10, 2009: Canon Australia has launched a new-look corporate website (www.canon.com.au), ‘dramatically changing the way visitors engage with the brand online.’

One of the features of the new design is the close integration between the parent site and sub-brand sites for various product categories ““ EOS DSLRs, Pixma printers, etc.

‘The site aims to build on Canon’s existing consumer engagement strategies and further reinforce what has been achieved by our microsites, such as the extremely popular World of EOS,’ said Michael Vinter, assistant general manager, Digital Services, Canon Australia.

Another innovation is user-generated product reviews. In the coming weeks users will be able to write reviews about any product in the Canon consumer range and post it on the corporate site for others to read. This ensures consumers have valuable third-party reviews at their fingertips and can make informed purchasing decisions.

The new site also features a product selector, which guides consumers through a simple process to assist them in choosing the most suitable product for their needs from Canon’s consumer and business ranges. A product comparator will complement the selector, allowing users to select a range of products and compare them side by side.

‘The new website offers consumers a more personalised experience with increased useability and accessibility,’ continued Vinter. ‘In the future, we see this personalised experience evolving even further to the level where we’ll be able to track products and information of interest to a particular consumer and customise their page accordingly.’

‘Canon’s new corporate website, with its clean, modern design and consumer focused features, is another expression of Canon’s innovation and creativity,’ said Kenji Kobayashi, managing director, Canon Australia. ‘The new site demonstrates our commitment to finding new ways to engage consumers and provide them with assistance, whether researching or purchasing products, or providing value post-purchase.’The new site was developed by UBER.biz and designed by Canon’s advertising agency, Leo Burnett.