Fujifilm will introduce a new company logo, starting 1 October 2006.

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July 14, 2006: Fujifilm will introduce a new company logo, starting 1 October 2006.
The new logo (shown, right) contains a red accent in its centre, which symbolises a commitment to continuous advancement and technological development. It will used in all products, advertising media, facilities, and office supplies, although the company will continue to use green as its corporate colour, reflecting its established brand assets.