Citing a resurgence in the popularity of analogue photography, Kodak Alaris plans to reintroduce Kodak Professional Ektachrome Colour Reversal Film in fourth quarter 2017.
Kodak Professional Ektachrome Colour Reversal Film will be back towards the end of 2017. (Source: Kodak Alaris.)
The announcement was made at CES, where Kodak Alaris also announced the reintroduction of Kodak Ektachrome Super 8 Film to support the adoption of its recently introduced Kodak Super 8 movie camera. The new Ektachrome film will support 135-36x camera formats and manufactured in Rochester, NY. It is expected to be available in fourth quarter 2017. Coincident with the Q4 launch, the Kodak Professional Film App will be updated to include Professional Labs where E6 processing is available in addition to labs where colour negative and B&W film processing are currently featured.
Kodak Alaris was formed in 2013 as part of the spinout from Eastman Kodak’s pension plan. It currently produces document scanners, photographic paper production, printing kiosks and suite of consumer apps. According to a company press release, the reintroduction of Professional Ektachrome Colour Reversal Film follows a rise in sales of professional photographic films ‘with professionals and enthusiasts rediscovering the artistic control offered by manual processes and the creative satisfaction of a physical end product’. Details are available at http://www.kodakalaris.com/en-us/about/press-releases/2016/kodak-alaris-reintroduces-iconic-ektachrome-still-film.