Hasselblad’s ‘next generation’ H System camera, the H5D, will be showcased at Photokina, which opens in Cologne, Germany on 18 September.


The new Hasselblad H5D. (Source: Hasselblad.)
The design of the new camera has been modernised and the camera features a new processing engine which was developed to deliver  print-ready JPEG files. Other features listed in the company’s press release include:

·               New H System lens: HCD 4.8/24 mm, equivalent to 17 mm on 35 mm DSLR format;

·               New Macro Converter, for superb close-up performance with wide angle lenses;

·               RAW + JPEG mode for quick preview and print;

·               New True Focus II provides unique, accurate focus and Immediate Focus Confirm;

·               Full access to camera information and image preview on rear in tethered mode;

·               The largest, brightest viewfinder image on the market;

·               New larger, more ergonomic buttons and an easier to read display style;

·               New sealing for improved weather proofing plus new sensor unit safety lock;

·               Optional battery adapter for standalone operation of digital capture unit;

·               Ultimate image quality with Hasselblad Natural Color Solution;

·               A choice of software: Hasselblad Phocus 2.7 and Adobe  Lightroom  4 both included.

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012. For more information, visit: www.hasselblad.com/h5d