The Hasselblad H3D integrated DSLR camera system was officially launched in Australia today, offering advances in sensor size, reproduction fidelity and user convenience.


November 27, 2006: The Hasselblad H3D integrated DSLR camera system was officially launched in Australia today, offering advances in sensor size, reproduction fidelity and user convenience.

Purchasers can choose between 22 and 39 megapixel sensors, each of which measures 49.0 x 36.7 mm. Both sensors support 16-bit colour at capture rates of 35 shots per minute. H3D cameras support shutter speeds from 32 seconds to 1/800 second and flash can be used at all shutter speeds. Cameras are offered with three viewfinder options: the highly accurate HVD90X 90 ° reflex viewfinder, the HVM waist level viewfinder and the HV90X for use with film capture. They are compatible with Hasselblad HC and HCD lenses with integral leaf shutter. All C type lenses from the V system can be used with the optional CF lens adapter.

The H3Dfeatures an easy-to-use interface with a series of ‘instant’ one-button-click operations covering capture, browsing, approval, zoom and image info. It also gives photographer a choice of four image storage options: the portable CF card storage, the flexible Firewire driven Hasselblad Imagebank, or tethered operation with extended, special capture controls. On the film front, an optional 120/220 magazine is available for those occasions where film is preferred. Information about the lens and capture conditions is transferred to the image processor for fine-tuning AF parameters. Digital correction for chromatic aberration and distortion is also added to ensure each image represents the best the camera can produce.

The H3D cameras provide the same exposure flexibility as Hasselblad’s traditional cameras, along with full control over output parameters. Skin tones, metals, fabrics, flowers, etc. are easily captured by using the new, powerful colour profile – the Hasselblad Natural Colour Solution (HNCS). It works invisibly in the background in conjunction with the FlexColor imaging software, producing reliable out-of-the-box results. A custom Hasselblad raw file format called 3F RAW (3FR) has been developed to support the new colour system. The file format includes lossless image compression, which reduces the required storage space by 33%.

3FR raw files can be converted into Adobe’s raw image format DNG (‘Digital NeGative’). This allows raw, compressed image files to be opened directly in Adobe Photoshop. Hasselblad image files carry a full set of metadata, including capture conditions, keywords and copyright, facilitating workflow with image asset management solutions. Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, which allow photographers to embed audible and visible signals plus data in the file and in the file name to promote a quick and easy classification in the field or in the lab. Sorting becomes automatic, accessible and very fast, facilitating reviewing the best images for immediate client presentation. Cameras are supplied with FlexColor software for control over image processing and using cameras in a tethered workflow. All software is compatible with Windows and Mac operating systems.

Released concurrently with the H3D is a new 28mm lens that has been optimised for the camera’s sensor. This lens works in conjunction with the Digital APO Correction function to deliver outstanding image quality. For full product details, visit For information on pricing and availability, visit and select the ‘Contact Us’ tab for office locations in the various states.