The Digital Show will take place at the Melbourne Exhibition Centre from 13th-15th September 2013 and is presented by IDEA Australia.


Designed to present the latest digital imaging products and technologies to both professional and consumer digital imaging enthusiasts, the show covers all aspects of digital imaging starting with lighting and progressing to capture, editing and printing. It is supported by such big brand names as Canon, Nikon, Epson, Fujifilm, Olympus, GoPro and Leica and will be publicised by a raft of media promotions.


Last year’s show attracted crowds of imaging enthusiasts. (Source: IDEA.)

Bookings so far include 40 radio spots in a combination of pre-recorded and live interviews; 50 Adshel posters in the week prior to opening, in strategic high-traffic Melbourne and South Melbourne locations; 40 Tram-side posters on Melbourne city square trams; mobile Cycad scooter ads; together with magazine advertising, website banner links and in-store promotion by major photographic retailers.

The exhibition will also include a 200-seat theatre, where attendees can enjoy educational presentations for the duration of the show. Also open to the public will be the judging of the Canon AIPP Australian Professional Photography Awards.

The normal $20 entry fee can be avoided by pre-registering via this link and securing free admission.