January 6, 2010: Canon will update its PowerShot range next month with the release of four new models that offer new features and improved usability.
Targeted at entry-level buyers, the new models feature Canon’s Intelligent Auto technology and a new Intelligent Flash Exposure function that ensures correct exposures under different shooting conditions. All record to SD or SDHC memory cards and are compatible with the new SDXC card format. New modes such as Low-Light, Super Vivid and Poster Effect mode are also available, as well as Smart FE and the ability to upload video to YouTube.
The A3100 IS and A3000 IS models will replace the current A2000 IS and A1000 IS models and Canon is departing from its convention of relying on AA batteries in its entry-level PowerShots. In an attempt to make these models more Ixus-like in size and styling, these models are equipped with rechargeable lithium-ion batteries.
Front and rear views of the PowerShot A3100 IS. (Source: Canon.)
Front and rear views of the PowerShot A3000 IS. (Source: Canon.)
Both models are equipped with 4x optical zoom lenses, DiG!C III image processors and 2.7-inch LCD screens and both include Canon’s TruCapture technology. The PowerShot A3100 IS comes with a 12.1 megapixel sensor, while the PowerShot A3000 IS offers 10 megapixel resolution. The A3100 IS will be available in silver, red and blue and the A3000 IS in a contrasting black and silver design.
Replacing the PowerShot A480, the new A495 and A490 models feature slimmer, more compact designs and offer 10-megapixel resolution, a 3.3x optical zoom Canon lens and a 2.5-inch LCD monitor. Both models use AA batteries and neither includes image stabilisation. The PowerShot A495 IS will be offered in three colours (silver, red and blue) and the A490 in two-toned silver and black.
Front and rear views of the PowerShot A495. (Source: Canon.)
Front and rear views of the PowerShot A490. (Source: Canon.)
The new PowerShots will be available from mid-February 2010 through Canon dealers nationally. RRPs have still to be determined. For more information, phone Canon on 1800 021 167, or visit www.canon.com.au.