Five New Canon PowerShots

February 9, 2010: Five new models will be added to Canon’s PowerShot range this month: the PowerShot SX210 IS, A495, A490, A3100 IS and A3000 IS.
The PowerShot SX210 IS replaces the SX 200 IS model and provides versatile shooting in a slim body that is small enough to be pocketable. Able to record both high-quality stills and HD video at 1280 x 720 pixels, it comes with a 14x optical zoom lens (28-392mm in 35mm format), 14.1-megapixel CCD sensor DiG!C 4 image processor and 3-inch PureColor LCD II monitor. The SX210 IS offers point-and-shoot simplicity with an Intelligent Auto mode that recognises up to 22 different scenes and sets exposure parameters accordingly. It also includes several creative modes as well as full manual control through its P, Tv, Av and M shooting modes.

Front and rear views of the PowerShot SX210 IS (gold colour option). (Source: Canon.)
The new PowerShot A3100 IS and A3000 IS have similar 4x optical zoom lenses and 2.7-inch LCD monitors and similar controls and functions. The A3100 IS, which will be sold through selected Canon dealers nationally has a 12.1-megapixel sensor and comes in silver, red and blue, while the A3000 IS will be offered through Canon dealers nationally. Both models feature slimmer, more compact designs and, in a first for the A-series range, operate with lithium-ion rechargeable batteries, enabling longer battery life.

Canon’s new PowerShot A3100 IS and A3000 IS cameras. (Source: Canon.)
The PowerShot A495 and A490 feature 10-megapixel sensors, 3.3x optical zoom lenses and 2.5-inch LCD monitors. Both models use AA batteries and both feature a simplified interface with navigation buttons that have been redesigned to and improved ergonomics. The A495 IS, which will be sold through selected Canon dealers nationally, will be offered in silver, red and blue. The A490 has a contrasting black and silver design and will be offered through Canon dealers nationally.

The PowerShot A495 and A490. (Source: Canon.)
These models feature Canon’s TruCapture technology and come with a new Low Light scene mode that lets the camera automatically control the ISO sensitivity (from ISO400 to ISO3200) to make shooting low-light scenes easier. All models other than the PowerShot A490 include two new creative scene modes: ‘poster effect’, which intentionally changes the colour graduation of a shot so it appears like an old poster; and ‘super vivid’, which increases colour saturation.
The A495, A490, A3100 IS and A3000 IS record video clips in standard definition with VGA resolution. For more information, phone Canon on 1800 021 167, or visit www.canon.com.au.