Leica Camera and Xiaomi have announced a strategic partnership to explore options in the mobile imaging era through technological breakthroughs and aesthetic pursuits.
This image shows the parties to the agreement (left to right): Andreas Mohrland, Head of Development, Engineering and Imaging Pipeline Leica Camera AG; Marius Eschweiler, Vice President Business Unit Mobile Leica Camera AG; MatthiasHarsch, CEO Leica Camera AG; Owen Ou, GM of Xiaomi Western Europe; Imène Tarchouna, Head of Camera Department Xiaomi France R & D Center; Doris Pan, Head of Regional Marketing, Xiaomi Western Europe; CJ Wang, Regional Marketing Manager, Xiaomi Western Europe and Violet Zhang, Marketing Manager, Xiaomi Germany. (Source: Leica Camera.)
Xiaomi, the world’s leading consumer electronics and smart manufacturing company boasts technical expertise in lens optics, chips and algorithms that have been implemented in the smartphones and other products sold around the world. Leica Camera has a century-long reputation is based on a long tradition of excellent quality, innovative technologies and German craftsmanship. Xiaomi and Leica share the same ideas regarding mobile imaging. Both companies are eager to continuously explore the optical performance and photographic experience in the mobile imaging era through extreme technological breakthroughs and aesthetic pursuits. The first imaging flagship smartphone jointly developed by the two companies will be officially launched in July this year.
Readers should note that Xiaomi isn’t the first Chinese smartphone maker to join forces with a camera company. Oppo and OnePlus have begun releasing handsets that were jointly developed with Hasselblad, while Sony and Nokia have long-standing alliances with Zeiss.