Panasonic joins Canon, Fujifilm, Leica and Nikon as a member of the Content Authenticity Initiative (CAI), which aims to make manipulated images easy to trace transparently.
Image soured from CAI Team blog.
These companies are among more than 4,500 media and technology companies, non-profits, creators, educators and many others that are working together to build trust and transparency by ensuring the authenticity of digital content in the digital ecosystem. This work is fully compliant with the technical specifications released in 2022 by the Coalition for Content Provenance and Authenticity (C2PA) or C2PA Content Credentials. Leica was the first camera manufacturer to come on-board, with its M11-P camera, announced in late October 2023, being the first camera with Content Credentials built in. The other companies are still deciding how to implement the system and those that have embedded it in their cameras have so far only done so in Professional models targeted mainly at news agencies.
We’d like to see content credentials embedded in a wider range of cameras, right through to consumer-level models. It could go a long way towards helping people everywhere see quickly whether an image is real or has been digitally altered. Rebuilding people’s trust in the images they see online is important in these days of misinformation and disinformation – but it’s a task that is too big for individual companies to handle alone. Organisations like the CAI can streamline collaboration process for all companies in the imaging chain – camera companies, photo editing software companies and social media platforms – to everybody’s benefit. Click here to find out how content authenticity works.
