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February 7, 2011: Canon Australia today unveiled its new Canon Digital Camera range, featuring a High Sensitivity (HS) sensor to enhance Canon’s signature TruCapture technology: the Canon PowerShot SX230 HS and SX220 HS, and IXUS 310 HS, 220 HS and 115 HS.
In the new range, Canon is claiming the world’s thinnest 24mm wide angle, 5 x optical zoom model (the Ixus 220HS) and Canon’s first GPS equipped camera (the Powershot SX230 HS). The new HS sensor enhances Canon’s TruCapture performance in low-light conditions. In addition to the new sensor, the range features Intelligent Auto with advanced subject detection (32 scenes upgraded from 28) and Full High Definition (HD) movie recording (approximately 2.3 times the resolution of HD) with a new Movie Digest feature.
The PowerShot SX230 HS and SX220 HS models house a 14x Optical Zoom, and a 28mm wide angle lens, for capturing panoramic landscapes such as mountain ranges or sunsets.
“The new PowerShot SX series is the ideal companion for the keen traveller because it packs a wide angle, 14x Optical Zoom range with advanced Full HD movie shooting capability and the new Movie Digest feature. For GPS functionality, simply opt for the PowerShot SX230 HS to track and display your photography route on Google Maps – making it fun to track, collect and share your photos,” says Danielle Hinton, Brand Manager Digital Cameras, Canon Australia.
The PowerShot SX230 HS is available in black and red, and the PowerShot SX220 HS is available in grey.
The standout feature of the new IXUS 310 HS is its large 3.2-inch LCD touch screen with easy-to-navigate touch operations. It also enables better quality image capture through the ability to increase depth of field, allowing for a wider range of shots with the 24mm wide f/2.0 lens.
The IXUS 220 HS is a mere 19.5mm thick, with a 24mm wide angle lens with 5x Optical Zoom range.
The entry-level model in the new IXUS compact camera range is the IXUS 115 HS, equipped with 28mm wide angle lens and 4x Optical Zoom, plus a large 3.0-inch LCD screen.
The IXUS 310 HS is available in silver, the IXUS 220 HS is available in red, black and silver, and the IXUS 115 HS is available in blue, silver and pink.
All prices are yet to be advised, but the IXUS 220 HS and the IXUS 115 HS will be available from February 2011 through Canon dealers nationally. The PowerShot SX230 HS, the PowerShot SX220 HS, and the IXUS 310 HS will be available from March 2011 through Canon dealers nationally. For more information, visit the website at www.canon.com.au
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