Australia’s largest photo retail chain, Camera House, has launched its lively new e-commerce website – www.camerahouse.com.au.
 December 2, 2010: Australia’s largest photo retail chain, Camera House, has launched its lively new e-commerce website – www.camerahouse.com.au. Over 600 photographic products are on offer from the site at launch, and Camera House says the new site will ‘cement Camera House as the leading specialist photographic retailer in Australia.’ In addition to online sales, the site is rich with useful content, including product information from all leading photo brands stocked by Camera House, user-generated content in the form of image galleries and a blog, plus product ratings and reviews. The Camera House e-commerce model is to purchase online and collect purchases at the nearest or customer-nominated Camera House outlet. Alternatively, customers can overthrow the tyranny of distance by having purchases delivered to their home, extending access beyond the locations covered by its 82 stores. ‘We’ve long had a reputation for choice, quality service and photographic expertise across our stores and we wanted to reflect that in the new site,’ explained Paul Shearer, Camera House’s general manager. ‘Our aim is to grow our existing site visitors by over 100 percent in the first 6 months, creating new revenue growth for the group, enhancing our brand and driving new customers into store. We can only do that if we provide a great experience and our investment in the site demonstrates our commitment to multi-channel retailing.’
Camera House see the new site as the first step in a long-term integrated retail strategy and will be The site has been created by Sydney-based website developers Wiliam.
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