The Australian Video Producers Association (AVPA) has merged with the Australian Institute of Professional Photography (AIPP).

The joint entity will retain the AIPP acronym and the AVPA will become a division of the AIPP with AVPA now standing for Accredited Video Producers of Australia.The AVPA’s remaining funds have been used to cover a one-year membership for its members with the AIPP. With more photographers becoming involved in shooting video and the on-going importance of still pictures in movie productions, this is seen as a positive move.

The AIPP is Australia’s largest photographic membership body. Founded in 1963, the AIPP is a not-for-profit organisation run voluntarily for and by professional photographers and industry representatives, who seek to set a standard of excellence within the profession. By maintaining rigorous entry criteria and a binding Code of Ethics for members, as well as providing ongoing education via seminars, workshops and events, the AIPP is a brand of trust in the photographic industry. AIPP committees represent members on important issues such as copyright; taxation, legal and business matters; insurance; digital imaging and work practices.