Local distributor, C.R. Kennedy, will release a range of Eye-Fi cards in leading camera specialists and electronics stores from June 2012 in Australia and New Zealand.


Eye-Fi memory cards utilise built-in WiFi to simplify photo and video uploading, sharing, organisation and back-up. Like regular SDHC cards, they can store photos and videos but include built-in WiFi that connects the camera to the user’s smartphone, tablet or computer.  Photos and videos are instantly uploaded from the camera to device as they are taken, providing users with the advantages of wireless connectivity in the camera that they already own. Eye-Fi provides both native apps (iOS, Android, desktop for Mac/Windows) and a web app for optimal on-device experience and access.  

Three types of Eye-Fi cards will be available in Australia and New Zealand from June, including the professional level 8GB Pro X2 (RRP $119.99).  Offering high-end memory card performance suitable for high megapixel cameras, photo enthusiasts will benefit from increased storage capacity, class 6 performance for faster read/write speeds, faster than ever wireless photo and video uploads and strong Wi-Fi range.  Complete with wireless RAW uploads and automatic geotagging, the Pro X2 is ideal for professional and avid photographers, travellers and bloggers. Two additional Eye-Fi cards will also be available, the 4GB Connect X2 card (RRP $59.99) and 8G Mobile X2 (RRP $99.99).  These cards offer all the key features, such as wireless JPEG and video uploads.

All Eye-Fi X2 series cards also include Endless Memory, a feature which automatically frees up card space after content is safely transferred to the user’s device.  While 4GB and 8GB of on-card memory provide storage for thousands of photos and hours of video, Endless Memory removes the hassle of having to delete photos at the last minute in order to capture another shot. Endless Memory is a customisable feature, where a simple activation lets users set a threshold (eg. 50% capacity) after which the card automatically starts making space, only deleting content that has been safely delivered.
When without access to a WiFi network, Eye-Fi’s unique Direct Mode enables users to upload on-the-go. Using the free Eye-Fi app, users can download photos and videos directly to any iPad, iPhone or Android device, even while at the beach or hiking in a remote area.  Content is then automatically sent from this device to the user’s private, personal photo cloud, Eye-Fi View, which provides users with seven days of free access to view, download or share content from any internet-connected web browser.
For unlimited storage and access to their personal photo cloud, users can upgrade to Eye-Fi Premium and get secure, long-term back up of photos and videos.  This is an ideal solution for travellers who may be without access to their PC for longer periods of time, as well as those looking for a more permanent back-up strategy.  Eye-Fi Premium is available for an annual fee of US$49.99 online at www.eyefi.com.

Details of stockists and additional product information are available from C.R. Kennedy by phoning (03) 9823 1555 or visiting www.crkennedy.com.au/eyefi.