Adobe Unveils Next Generation Internet Video Solutions

April 17, 2007: Adobe Systems has released details of Adobe Media Player, a desktop application that expands internet video capabilities and at the same time announced free public beta previews of its Premiere Pro CS3, After Effects CS3 Professional and Soundbooth SC3 software.

The new products were unveiled at the National Association of Broadcasters (NAB) trade show in Las Vegas overnight. Delivered as a lightweight download, Adobe Media Player utilises Flash architecture to deliver more engaging video experiences to viewers, including the ability to download and view videos offline, ways to discover interesting new shows, full screen playback, one-click viewer ratings, and a powerful Favorites feature that automatically downloads new episodes of favorite TV shows or video podcasts. The player is cross-platform, based on open standards (including RSS and SMIL) and brings viewers the highly desired ability to play the Web’s most popular video format outside of their browser.

For content publishers, Adobe Media Player enables better ways to distribute, track and build businesses around their media assets. It provides an array of video delivery options for high-quality online and offline playback, including on-demand streaming, live streaming, progressive download, and protected download-and-play. Adobe Media Player is planned to be available as a free beta download from the Adobe Web site later in 2007 with full availability expected by the end of the year, from Adobe and a wide range of media and technology partners.

Video and creative professionals have the opportunity to test the key components of Adobe’s new Creative Suiteø‚ ® 3 Production Premium. Public beta previews of Adobe’s Premiere Pro CS3, After Effects CS3 Professional and Soundbooth SC3 software are now available as a free download at http://labs.adobe.com.