Adobe is celebrating the 25th anniversary of the introduction of its iconic image editing software, Photoshop.

The program evolved in 1987 from a program called Display, which was developed by Thomas Knoll to showcase greyscale images on a black-and-white monitor. Knoll collaborated with his brother, John, to add functions for processing digital image files and the end result was licensed by Adobe and renamed Photoshop.  When the first version of Photoshop was released in 1990, Adobe expected it to sell around 500 copies per month, Knoll says. The rest, as they say, is history.

To celebrate the anniversary, Adobe is showcasing 25 of the most creative visual artists under 25 who use Photoshop. To be considered, artists upload their projects to Behance and use the tag “Ps25Under25.” In the coming months, those selected will take over the Photoshop Instagram handle (@Photoshop) for two weeks and present their work for the world to see. Fredy Santiago, a 24-year old Mexican-American artist and illustrator based in Ventura, California will be the first to display his work, beginning today.

Adobe has also released a new advertising campaign, “Dream On”, for The Academy Awards in the form of a video, which can be viewed here. B-roll and some iconic Photoshop images can be found here.