Brisbane-based CameraPro is expanding its business beyond the traditional retail offering with a new store that features a ‘touch and try’ camera station and cafø©-style collaborative workspace for photography enthusiasts. [CameraPro Featured Promotion]
CameraPro managing director Jesse Hunter says the refurbishment is focused on creating the perfect destination for photographers to work, shop and socialise.
“The new store will be so much more than just a camera shop,” Jesse says. “We’re hoping to create a hot spot for members of Brisbane’s photography community to work, either individually or collaboratively.”
CameraPro managing director Jesse Hunter travelled extensively while completing a degree in anthropology prior to starting CameraPro. He found the photographic medium to be an extremely powerful medium of story-telling and connecting communities. “My interest in photography grew and I saw a need in the market for a store that really offered high level professional photography equipment and relationship-based customer service.”
Beyond the collaborative workspace provided in the store, Jesse believes CameraPro Newstead’s real point of difference is the ‘touch and try’ camera station which will provide photographers of all levels the reassurance they need when investing in their new camera via professional lighting and a pop-up photography studio to trial the products on offer.
“We want our customers to choose the right camera,” Jesse says. “They need to feel comfortable with the entire device, whether it’s the weight, interface or just the location of the buttons.
“To make this possible we have designed the store to be as photographically pleasing as possible to ensure any test shots they take truly reflect the ability of their new device.”
The new store’s unveiling is Friday 9th and Saturday 10th December at 232 Arthur Street, Newstead, Qld.
The two-day launch event includes workshops and presentations by pro photographers. The event will also include an array of in-store entertainment, food trucks and live lizards and snakes for a reptiles and wildlife photography workshop. Customers will even get a chance to try out Olympus’ new E-M1 Mark II flagship OM-D (below), one of only two E-M1s in the country right now.
CameraPro’s website offers launch specials (for a limited time) with Australia-wide order and delivery: www.CameraPro.com.au
See www.CameraPro.com.au for more launch specials.