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February 18, 2010: X-Rite has launched a dedicated website to provide photographers with a colour resource centre and online community where they can learn, explore, and exchange ideas as they relate to colour.
A virtual showcase for every level of photographer and interest, www.XritePhoto.com is designed to provide easy access to tips, tricks, tools and technology about colour management, and the impact colour has on the digital workflow. There's also an online color IQ test where photographers can learn how well they see colour by dragging and dropping colour chips into order according to hue. The site offers an instant test score, and is easy to share with colleagues and friends.
X-Rite is inviting interactive participation from around the world, with multilingual landing pages, local-language webinars and locally held events. The site also contains:
- a forum for idea and information exchanges;
- colour workflow techniques that make colour simple;
- ‘NTK - Need to Know' PDFs on popular colour topics with technical tips from experts.
- Educational and Inspirational videos on photography and product usage from pro photographers;
- palette creation and sharing tools;
- pages dedicated to the hottest trends, tips and technologies;
- ‘at a glance' comparisons for easy product selection, and
- in-depth product information, including reviews, promotions and where to buy.
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